Customer Relationship Management

Customer relationship management is a group of processes for managing an organization’s relation with its customers, and sales opportunities’. This involves different CRM models to implement the basic operations of CRM such as organize, automate, and synchronize business processes, and most importantly sales, marketing activities, customer service, and technical support. The ultimate goal of a CRM is to find, lure, and win more new clients, provide service to the existing and retain those the company already has.CRM vary according to the organizations needs which focus on the following points:

  • Decrease in overall costs
  • Increase profitability
  • Complexity simplification
  • Customer Response
  • Customer Satisfaction
  • Customer Centric
  • Customer Loyalty
  • Customer Retention
  • Customer Complaints
  • Customer Service
  • Enhanced Usability
  • Security, Privacy and Data security concerns

6i-Infotech handles CRMs such as SugarCRM, VTigerCRM, Custom CRM, SalesForce, etc. We provide CRM services like customization, remote access, mobile access, and multi-channel support, integrations with different applications, campaign management, master data management, lead generation, and follow up tracking.